July 29th, 2026: 10:00 AM PT | 1:00 PM ET

Listen and learn from industry experts

A successful Client Advisory Services (CAS) transition requires more than new technology and processes. It depends on clear communication that builds trust, alignment, and engagement across your organization. In this workshop, leadership consultant Jina Etienne shares practical strategies to help firm leaders communicate change effectively with staff and clients, reduce resistance, and create a shared vision for successful CAS adoption.

Live webinar: Communicating CAS Internally and Externally for Firm Leaders

Join this engaging workshop to discover how communication can become one of your strongest leadership tools during a CAS transition. Learn how perception influences conversations, why stakeholders interpret messages differently, and how curiosity, storytelling, empathy, and intentional dialogue can strengthen relationships, increase buy-in, and support lasting organizational change.

Highlighted guests

Jina Etienne, CPA, CGMA, CDE®

Jina Etienne is a human-centered leadership consultant, speaker, storyteller, and trainer with more than 30 years of experience in accounting and business leadership. Through her consulting practice, Etienne Consulting, she helps organizations build cultures rooted in authenticity, trust, and belonging. Her expertise in leadership development, emotional intelligence, and organizational change equips accounting professionals with practical tools to lead with empathy, communicate with purpose, and inspire meaningful transformation during periods of change.

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